First By The Post – Social Media Marketing For Music Artists

Most people when they go to buy a car look for something with an automatic transmission. That’s understandable. It’s one of the great innovations many of us have come to take for granted that makes driving just that much easier to deal with.

Navigating the intricate world of Internet marketing and social media is far more challenging than driving, so when an innovative tool comes along that promises to make our digital lives easier and more productive we are apt to want to adopt it, especially if it’s free.

One such tool that has drawn a lot of accolades and users is the type known as the social media communications publisher (a.k.a. “social media dashboard”), offered by numerous relatively new outfits like Hootsuite, Seesmic and Threadsy. These Web or desktop based applications automatically post your blogs, tweets etc. (and in some cases other file types like images, music and videos) to the various social media sites you have a presence on, helping you manage one very important aspect of your social media campaign more efficiently. Sound good? You bet. Unfortunately, the reality may not match the expectation.

Besides the very real concern that, in their rush to get their apps to market, some of these services may fall short on functionality and/or reliability (even their paid version(s), let alone the bare-essentials free option), there is now some disheartening news that’s come out of a recent U.S. study suggesting another reason why such tools may not be quite the blessing they are made out to be. The study, by EdgeRank Checker, shows that posting to a social media site by means of such third-party tools is not nearly as effective in gaining fan engagement as posting directly (i.e., manually) or using an app that is proprietary to the particular site.

Why might this be? There could be a number of reasons.

One is that social media sites want people to use their particular site’s “official” apps, i.e. those controlled by them. So, they could lower the “weighting” of postings facilitated by third-party tools, resulting in less fan engagement and interaction. Another is that relying on an app’s pre-set scheduling can negatively impact the usefulness of posts that are time-sensitive. As well, a spray gun approach to posting doesn’t allow tweaking or personalizing of the post for each particular site–what’s ideal for Facebook may not be optimal for LinkedIn, and so on. In addition, having the exact same item in numerous places on the Web may cause Google to flag it and lower its search engine ranking. These are just some of the possibilities.

This brings me to the point that I really wanted to drive home with this article, and that is this: it’s far better to reach fewer people with real effect than many without much of any. Building a fan base should be about building relationships, not about sacrificing effectiveness for the sake of expediency. True loyal fans who support you over the long-haul are among your most valuable assets. Treat them that way and they’ll be like money in the bank. Besides, driving a manual transmission can be a lot more fun.

© 2011 Graham Way

Improve Your Golf: The Post Shot Routine

Post-Shot Routine

A what? I hear you ask…

We all know what a Pre-shot routine is but what the hell is a post-shot routine?

Well think about it? If the Pre-shot routine’s role is to ensure that consistent shot preparation leads to consistent shot execution*, what could the post-shot routine be used for?

Answer: To either anchor good results or to ensure poor results are not negatively reinforced in your mind.

However, there aren’t many players who have a post-shot routine. So once again, you will be incorporating a technique into your game that will move you further ahead of the field. Most players simply shove their club back into the bag and move on – when their shot comes off the way they wanted it to – or they SLAM the club back into the bag and reinforce the negative anchor*, when the shot doesn’t come off the way they wanted it to.

Let’s look at the “positive” side of Post-Shot Routines first.

Instead of just watching the ball travel and landing with no real enthusiasm, watch the actual ball flight; notice its shape and how it reacted when it landed. Then congratulate yourself, calmly, if the shot shape matched what you planned and the ball ended up in your desired location. Anchor* the good feeling of success. Stop and reflect quickly on your setup and the feelings you had prior to making the shot. It’s a good strategy to reinforce what you do well. A constructive review with a post-shot routine will do just that.

What about if the shot did not come off the way you intended?

If the shot did not come off the way you intended – don’t blow up! “Play” the shot again while other players are actually taking theirs (as long as you’re not in their line of sight!). Get a feeling for what went wrong; make a note to correct this on your next shot and once more “play” the shot, successfully this time, and let your mind register what should have happened. See the ball doing what you intended it to – in your mind’s eye. This way you still re-enforce a positive from your mistake rather than anchoring the mistake (as would happen if you blew up and slammed the club into the bag or threw it away.)

Very often it’s our thinking prior to our swing, not the swing itself that “caused” the poor result. It will become an extremely useful habit to consciously use a post-shot routine. You will become a much more focused player through its repetition and adoption.

A well run and practiced post-shot routine is a practical way to manage your emotional resources. There is nothing much to it yet don’t discount its simplicity. Add it to your game and reap the rewards.

To get a copy of your FREE report: “How do you know if your game would benefit from Sports Psychology”, click here

Enjoy your Round!


*These concepts are explained in the Inner Golf Coach Audio Programme

Holiday Shipping at the Post Office

The holidays are officially upon us! If you’re planning on shipping gifts or anything else, we have a few pointers for you to keep in mind when you go to the post office to ship your packages.

Do your holiday shipping early!

Do you want your package delivered by December 25th? The post office recommends that first class mail be sent no later than December 20th. If you’re sending postcards or holiday cards, that’s your absolute drop-dead mailing date. The parcel post mailing deadline is December 15th, so if you’re mailing packages that don’t fit into the flat rate Priority boxes, that’s your deadline date. Get your shopping done, get your boxes packed and get to the post office!

One of the best shipping deals around right now is the U.S. Postal Service’s flat-rate priority shipping. Whatever you can fit into the box (provided at no extra charge by the USPS) will ship in the U.S., no matter how much it weighs. Your postman will even deliver the boxes to your door AND the USPS will pick up the package. The largest box measures 12″x12″x5-1/2″ and ships anywhere in the U.S. for $14.50, or to APO/FPO addresses for only $12.50. The medium-size box is 11″ x 8-1/2″ x 5-1/2″ and only costs $10.70 to ship anywhere in the United States. The small flat rate box is 8-5/8″ x 5-3/8″ x 1-5/8″ and ships for a mere $4.95!

I recently filled a large Priority box with books; it would’ve cost me a lot more to ship by weight, even with the media mail rate, so keep these flat-rate shipping boxes in mind when you’re shipping packages for the holiday.

The later you ship, the more it will cost you, in both time and money. Other delivery services have later ship dates than the United States Postal Service, but you will pay more. And regardless of what service you use, you will be standing in a line if you wait, especially the last week or so before Christmas.

Bottom line? The post office is your best deal, but you need to get your shopping done and your packages sent sooner, rather than later!

Pay attention to packing

Whether you’re shipping in a Priority box or doing your own packing, pay special attention to how you’re packing your boxes, especially if you have breakable or perishable items. It’s worth the extra attention to make sure everything arrives in one piece.

Consider a padded envelope, which you can then place inside a box for shipping. This is sometimes the cleanest and easiest way to protect what you’re shipping. Styrofoam peanuts can be annoying (not to mention their impact on the environment). A padded envelope is essentially the same as bubble packing, but can be less expensive, depending on what you’re shipping and how much you need.

Shipping home-baked goods

Everyone loves home-baked goodies for the holidays! They can send a message that means so much more than purchased gifts. However, there are some basics you need to know if you’re sending goodies through the post office.

Cakes don’t travel well. Quick breads and yeast breads aren’t recommended because they lose their freshness quickly.

Fruitcake travels well because its taste improves with age, as the flavors mellow. Honest – homemade fruitcake is much better than the stuff you buy through mail order or at the store.

Fudge and cookies make the best holiday mail gifts. Separate fudge with waxed paper and over-wrap, first with plastic and then with foil. Large cookies or cookies that have been decorated should be placed back-to-back and wrapped in pairs.

Metal containers are excellent because they help retain moisture. Clean coffee cans or recycled cookie tins from purchased cookies work great. You can also get tins at most dollar stores. Cover the bottom of the container and each layer of cookies with crumpled paper towels or waxed paper and seal the container with tape. In other words – package to send in much the same way the commercial cookie makers do. What works for them will also work for you!

Holidays are a special time with friends and family. Your loved ones who live far away will enjoy your gifts!